The responsibility of understanding customer demand and successfully promoting products and services to meet that demand falls to the professional marketer. Marketing managers work with organizations to develop competitive pricing strategies, maximize market reach, and even in the development process of new products. Marketing management careers are expected to grow 6% by 2029, with a median annual salary of $135,900.
How Do You Get A Job In Marketing?
Entry-level jobs in marketing typically require at least a high school diploma or equivalent. These positions typically involve assisting senior marketing staff with managing client accounts. Those interested in higher-level employment usually need at least a bachelor’s degree. Training in real-world and digital marketing is preferable.
Where Do Marketing Managers Work?
The majority of marketing managers work in office environments with a set clientele or with one single major company. Some are self-employed. Industries that hire the most marketing professionals include professional services and enterprises, the finance and insurance industry, and manufacturing companies. Some marketing managers may travel frequently to meet with clients or their representatives.
Learn more about online marketing degrees with our helpful articles and degree-finding tools.
We ranked 20 online bachelor’s programs from across the country on a 100-point scale. We looked at important data points such as semesterly tuition and average class size. Check out the results below!
20 Best Value Online Bachelor’s in Marketing
1. Western New Mexico University – New Mexico – 74 Points
Western New Mexico University offers a Bachelor in Business Administration with a Marketing major. In addition to courses in business and a marketing core, students may further specialize their degree with electives in multicultural marketing, service marketing, social media, sports marketing, and integrated marketing communications. They also have Consumer Behavior, Personal Selling and Sales Management, and Strategic Marketing Management in their marketing degree plan. This is a 24 credit-hour degree finishing program.
- Tuition: $3,153 per semester
- Student-Faculty Ratio: 13:1
2. Thomas Edison State University – New Jersey – 73 Points
The BSBA degree program at Thomas Edison State University provides all general education and major courses. They offer dozens of electives for specialization, including courses in advertising, franchising, and small business management. Students are highly encouraged to include business ethics coursework as part of their general education requirements.
- Tuition: $3,579 per semester
- Student-Faculty Ratio: 15:1
3. Minot State University – North Dakota – 70 Points
Minot State University offers a 4-year Bachelor of Science with a major in Marketing. Students are able to develop their own internship experiences. The school features many business clubs and organizations that participate in events across the country. They also offer a minor and a concentration for non-business majors. (Online availability of these features can vary.)
- Tuition: $3,948 per semester
- Student-Faculty Ratio: 11:1
4. Wilmington University – Delaware – 68 Points
The Bachelor of Science in Marketing program at Wilmington University features the opportunity to earn a certificate in Digital Marketing while fulfilling the degree requirements. Students may also choose to earn a certificate in Nonprofit Management or Google Analytics. This program includes general education courses, but students may also transfer in relevant credits from another program.
- Tuition: $4,572 per semester
- Student-Faculty Ratio: 12:1
5. Baker College – Michigan – 63 Points
Undergraduate students at Baker College can earn a Bachelor of Business in Marketing as well as a transfer into the 5-year MBA program with a minimum 3.5 GPA. Coursework includes business analytics, social media marketing, and two work experience opportunities.
- Tuition: $5,100 per semester
- Student-Faculty Ratio: 7:1
5. Northern Illinois University – Illinois – 63 Points
Northern Illinois University offers an online completion degree for students who have already earned credit for their lower-division coursework. Upper-division courses are 8 weeks long and may be completed at full or part-time status. Business core credits must be satisfied before enrolling. Students may transfer their general education credits from an accredited community college.
- Tuition: $4,188 per semester
- Student-Faculty Ratio: 15:1
7. Southwest Minnesota State University – Minnesota – 59 Points
Southwest Minnesota State University offers two bachelor’s degree options in marketing as well as an associate’s program in marketing. Several clubs and organizations are available, though membership for online students may vary. Online students have access to several student services, including the McFarland Library and tutoring.
- Tuition: $3,600 per semester
- Student-Faculty Ratio: 16:1
7. University of Maryland Global Campus – Maryland – 59 Points
The online Marketing Bachelor’s Degree program at the University of Maryland accepts up to 90 transfer credits. Featured courses include business ethics, customer relationships, and global and digital marketing. Online students may participate in the school’s marketing club.
- Tuition: $3,600 per semester
- Student-Faculty Ratio: 19:1
9. Franklin University – Ohio – 55 Points
Franklin University awards a B.S. in Marketing degree combining the fields of strategic and digital marketing. The program covers general education, lower-division, and upper-division credits. Students may transfer in credits or earn credit for standardized exams and proficiency assessments, however, a minimum amount of 30 hours must be earned at Franklin to qualify for the degree.
- Tuition: $4,776 per semester
- Student-Faculty Ratio: 13:1
10. University of Memphis Global – Tennessee – 54 Points
The University of Memphis offers a Marketing Management bachelor’s degree. It is the only school in the Memphis area accredited by the AACSB. The degree can be completed entirely online or in conjunction with qualified previously completed credit from another college.
- Tuition: $4,956 per semester
- Student-Faculty Ratio: 15:1
11. Northwest Missouri State University – Missouri – 50 Points
According to Northwest Missouri State University, over 95% of graduates from their Bachelor of Science in Marketing find employment within six months. Students may transfer up to 90 credits into this 120 credit full bachelor’s program. This is an accelerated program with multiple start dates per year.
- Tuition: $3,588 per semester
- Student-Faculty Ratio: 21:1
12. Indiana Wesleyan University – Indiana – 48 Points
The largest private university in the state, Indiana Wesleyan University is an evangelical Christian institution affiliated with the Wesleyan Church. They offer a Bachelor of Science in Marketing presented within a biblical framework. Students must have completed at least 60 transferable hours of credit before enrolling in the Marketing core. Up to 40 transfer credits may be earned through assessments.
- Tuition: $5,388 per semester
- Student-Faculty Ratio: 14:1
13. Granite State University – New Hampshire – 47 Points
Granite State University offers a B.S. in Marketing with highlighted coursework in marketing research, global marketing, brand management, and social media marketing. Students may transfer in their entire associate’s degree from another accredited college if said degree is in a related field. Transfer pathway students are expected to maintain a minimum C grade average.
- Tuition: $3,768 per semester
- Student-Faculty Ratio: 17:1
14. Johnson & Wales University Online – Rhode Island – 45 Points
The Bachelor of Science in Marketing at Johnson & Wales University is a 4-year program including general education coursework. While it is a fully online program, at least two years of full-time work experience is required in order to graduate. Courses are offered 8 weeks at a time with 4 start dates per year.
- Tuition: $5,940 per semester
- Student-Faculty Ratio: 11:1
15. Penn State World Campus – Pennsylvania – 44 Points
Penn State World Campus’ AACSB–accredited Bachelor of Science in Marketing blends the disciplines of traditional marketing with new trends to deliver a learning experience that is both comprehensive and innovative. This program, offered through World Campus in partnership with Penn State Harrisburg, can provide you with the in-depth knowledge to develop results-oriented strategic marketing plans for any organization. Whether you are just starting or you are ready to complete your degree, you can earn a highly respected credential from the leader in online education.
- Tuition: $590/$632 per credit
- Student-Faculty Ratio: 15:1
16. Colorado State University Global Campus – Colorado – 40 Points
Colorado State University features a robust selection of specializations for their B.S. in Marketing degree. Popular specializations include project management, organizational leadership, and healthcare management, however, there are dozens more to choose from. Over 3,000 employers partner with CSU to offer tuition discounts.
- Tuition: $4,200 per semester
- Student-Faculty Ratio: 24:1
17. Dakota State University – South Dakota – 35 Points
Marketing students at Dakota State University will learn a comprehensive blend of real-world marketing strategies as well as digital marketing and social media. The school also features an MBA graduate program, with prerequisites earnable as part of the bachelor program.
- Tuition: $4,215 per semester
- Student-Faculty Ratio: 19:1
18. West Texas A&M University – Texas – 30 Points
West Texas A&M University offers a Bachelor of Business Administration in Marketing covering general education and major credits over 4 years. Extracurricular activities available to online students include participation in the charitable organization Enactus and the chance for membership in Beta Gamma Sigma. Students may also join an annual summer abroad trip.
- Tuition: $9,803 per semester
- Student-Faculty Ratio: 18:1
19. Bellevue University – Nebraska – 27 Points
Students who transfer their associate’s degree or 60 eligible credits into Bellevue University can complete their bachelor’s degree in 2.5 years or less. As an accelerated cohort program, students will move through courses with the same group of peers. Students who do not have transfer credits can still fulfill their general education requirements in the regularly-paced program.
- Tuition: $5,100 per semester
- Student-Faculty Ratio: 27:1
20. Florida Institute of Technology Online – Florida – 22 Points
The Florida Institute of Technology awards a Bachelor of Arts in Business Administration with a specialization in Marketing. The degree combines a liberal arts foundation with strong marketing coursework. Graduates of the program may also be eligible to enter the MBA program.
- Tuition: $6,120 per semester
- Student-Faculty Ratio: 17:1
Discover more online marketing degrees with our Degree Finder!
Our Ranking Methodology
We ranked 20 schools offering online bachelor’s in marketing degrees across three categories: tuition, average class size, and overall undergraduate enrollment. Tuition rates were obtained from each school’s website and comprised the estimated tuition for in-state online students when a direct online rate was unavailable. Student-faculty ratio and enrollment numbers were retrieved from the National Center for Education Statistics.
Reporting Errors
Individuals who work for the above schools may contact us directly to report errors in our data. We will work swiftly to make corrections.
